Showcasing a new age of diamonds, Pure Carats is born from a family of jewellers with over 70 years experience in creating exquisite diamond jewellery.

Having helped thousands of clients over the years create their dream engagement ring, we realized that people were often disappointed about the size and quality of diamond they could afford for their budget. Not only this, but our customers were also unhappy about the devastation that comes from mining natural diamonds. Mined diamonds are difficult to trace and create a huge impact on the ecosystems which are destroyed when they’re mined.

With ground breaking science & technology developing so quickly we are now able to produce 100% real diamonds in the laboratory. This eliminates the need for mining and allows our clients to afford better quality, larger diamonds for their budget - all whilst having peace of mind that it has come from a good place!